01 · Agentic
AI Agents & Assistants →
AI agents on the front line — answering, sorting, and following up around the clock, with people looped in only when it matters.
Spend less time running your business by hand.
XataTech helps SME owners replace manual work and disconnected tools with AI and software systems people actually use.
Agentic
AI agents that answer, sort, and follow up — working around the clock, not just office hours.
Systems
One connected system, not another tool — everything we build talks to what you already run.
Automation
Repetitive work handed off to machines, so people only touch what actually needs them.
Growth
Lead capture, pipeline, and follow-up that turn inquiries into customers.
Core offering
Four ways we take manual work off your plate.
02 · Systems
Software & Connected Systems →
The software you can't buy off the shelf — designed, built, and launched with senior technical direction, from first idea to running in production.
03 · Automation
Workflow Automation →
The repetitive back-office work — invoicing, reporting, handoffs — wired to run itself on schedule, every time.
04 · Growth
CRM & Growth Infrastructure →
Stop losing leads in the cracks. One pipeline that captures every inquiry, sorts the good ones, and follows up on its own.
Selected work
A few systems, explained by the problem they solved.
01
Ops assistant
AI & Automation · B2B services
An assistant that reads incoming requests, drafts replies, and routes each one to the right person.
−63%
response time
02
CRM & lead engine
Growth Infrastructure · SME
Website, ads, and inbound calls funneled into one pipeline that qualifies leads automatically.
2.4×
qualified leads
03
Vertical SaaS platform
Product & Engineering · Startup
A founder's spreadsheet workflow rebuilt as a real product — built and launched.
0→1
to production
04
Internal knowledge system
AI & Automation · Enterprise
Scattered docs and tools turned into one place the whole team can search.
1 source
of truth
Some work is confidential and shown anonymized. See all case studies ↗
How we think
Before we build anything, we find out if it's even worth it.
Most AI projects fail because nobody checked whether the business was ready. So that's where we start — the same honest look we'd run with you before quoting a single hour: where AI would actually pay off for you, and where it wouldn't. You can run a quick version on yourself right now.
01
Find the repetitive work
The hours quietly going to manual, repeatable tasks.
02
Check the foundations
Whether your data and tools are ready to build on.
03
Pressure-test the payoff
Whether the time saved is worth the cost to build.
04
Build only what earns it
Start with the one thing with the clearest return.
See where you stand.
A 90-second check that scores your business on all four — and shows you where to start.
Take the AI Readiness Check → Free · 90 seconds · get your score + the first move to make.
Founder & company
Founder-led, supported by a multidisciplinary team.
The person
John Soriano
Strategy · Architecture · Product direction
A product engineer by background, I started XataTech to work in the gap between building software well and helping a business actually use it. I lead the thinking — technical direction, product, and how the pieces fit together — and you work directly with me, not an account manager.
- technical strategy
- architecture
- product
- implementation
The company
XataTech
Delivery across disciplines
For bigger builds, XataTech brings the wider team — engineering, design, marketing, accounting, and operations under one roof.
- engineering
- design
- marketing
- accounting
- operations
Blog
Field notes on making AI and software actually work.
About
You end up with a system your team actually uses.
You've probably got the tools already. The problem is rarely more software — it's everything around it: how work actually moves, who owns each step, what a machine should handle and what still needs a person. Skip that part, and even good software ends up ignored while the team quietly falls back on spreadsheets and side chats.
That's the part we care about. We start by learning how your business really runs — not how it looks on paper — then build the missing pieces and stick around while your team gets used to them. The goal isn't something impressive you have to work around. It's something that fits — that you can trust and keep improving long after we're gone.
How engagements work
Two ways to work with us — and no surprises on cost.
01 · Project build
A system, end to end
Scope → build → launch
A defined system — an agent, an automation, a connected pipeline, or custom software — designed, built, and shipped to production. Scoped with you first, quoted fixed after scoping, so you know the full cost before any build starts.
- scoping call
- fixed quote
- build & launch
- handover
02 · Advisory
Technical direction on tap
Senior thinking, without the full build
For teams that build in-house but want senior direction — architecture reviews, AI readiness, product and platform decisions, fractional CTO support. Ongoing or one-off.
- fractional CTO
- architecture review
- AI roadmap
01
Tell us what's slow
Send the form below or book a call directly — whichever is easier.
02
Reply within one business day
From John — not an autoresponder or a sales sequence.
03
A 30-minute intro call
An honest look at whether AI or software actually pays off for you. If it doesn't, we'll say so.
04
Scoping proposal
Clear scope and a fixed quote — before you commit to anything.
Common questions
Quick answers, before you reach out.
What does XataTech do? ›
XataTech helps SME owners replace manual work and disconnected tools with AI and software systems their teams actually use. The work spans four areas: AI agents and assistants, custom software and connected systems, workflow automation, and CRM and growth infrastructure.
Who does XataTech work with? ›
Founders, operators, and small teams with real deadlines and messy tool stacks. XataTech is based in Manila, Philippines and works across time zones with international teams.
Do you replace the tools we already use? ›
Rarely. Most businesses already have the tools — the problem is everything around them: how work moves, who owns each step, and what should be automated. Everything we build is designed to talk to what you already run.
How do we know if AI will actually pay off for us? ›
That's the first thing we check, before we quote a single hour — where AI would actually pay off for you, and where it wouldn't. The free AI Readiness Check runs a quick version of that assessment: 90 seconds, scored on Opportunity, Foundations, Payoff, and Readiness.
Who would we actually be working with? ›
Directly with John Soriano, the founder — he leads technical strategy, architecture, and product direction on every engagement. For bigger builds, XataTech brings a wider team across engineering, design, marketing, accounting, and operations.
How do we start a project? ›
Send a note through the contact form — tell us what you're trying to fix, automate, or launch, and we'll get back to you. Still weighing whether AI fits? Start with the AI Readiness Check instead.
Let's talk
What's slowing your business down?
Tell us what you're trying to fix, automate, or launch — in your own words. We'll come back with an honest read on whether it's worth building.
Prefer to talk it through? Book a 30-minute intro call ↗
You'll get a reply from John — not a sales sequence — within one business day.