About
The thinking behind XataTech — and the person you'll work with.
XataTech helps SME owners replace manual work and disconnected tools with AI and software systems their teams actually use. It's founder-led by John Soriano and delivered by a multidisciplinary team when a build calls for one.
One offering, four pillars.
Most businesses already have the tools. The problem is rarely more software — it's everything around it: how work moves, who owns each step, what a machine should handle and what still needs a person. We work in that gap, across four pillars.
Founder-led, supported by a multidisciplinary team.
A product engineer by background, I started XataTech to work in the gap between building software well and helping a business actually use it. I lead the thinking — technical direction, product, and how the pieces fit together — and you work directly with me, not an account manager.
- technical strategy
- architecture
- product
- implementation
For bigger builds, XataTech brings the wider team — engineering, design, marketing, accounting, and operations under one roof. The legal entity is Xata Technologies OPC, registered in the Philippines and based in BGC, Taguig City.
- engineering
- design
- marketing
- accounting
- operations
Before we build anything, we find out if it's even worth it.
Most AI projects fail because nobody checked whether the business was ready. So that's where we start — the same honest look we'd run with you before quoting a single hour.
You can run a quick version of this on your own business in 90 seconds. Take the AI Readiness Check ↗
Want to work with us?
Tell us what you're trying to fix, automate, or launch — or book a 30-minute intro call and we'll give you an honest read on whether it's worth building.
Prefer to talk it through? Book a 30-minute intro call ↗
You'll get a reply from John — not a sales sequence — within one business day.