Privacy

What we collect when you visit

We collect anonymized usage data: which pages you visit, where you came from, your country, browser, and device class. We do not collect your name, email, or anything else that personally identifies you unless you choose to share it.

How we use it

We use this data to understand which pages and writing are useful, and to improve them. We do not sell it. We do not share it with third parties for advertising.

Cookies and analytics

We use two categories of storage on this site:

Necessary — a small number of cookies and local-storage entries that keep you signed in, protect against cross-site request forgery, and serve the page. The site won't work without these, and they cannot be turned off.

Analytics (optional) — we use PostHog for anonymous usage analytics, which helps us understand which content is useful and where the site can improve. Analytics is opt-in for visitors in the EU/EEA, UK, and California, and opt-out elsewhere.

When you first visit, PostHog makes a single cookieless request to its /decide endpoint to determine your country from your IP address. This lets us show the appropriate consent UI. No personal data is stored by this request, and we consider it strictly necessary under GDPR.

Changing your choices

You can change your analytics choice at any time using the "Cookie settings" link at the bottom of every page. Signed-in members can also change this on the Account page; that choice follows you across devices.

Accounts and the newsletter

When you create an account on XataTech, we store your email address, a unique account identifier, the way you signed in (email or social), and whether you subscribed to the newsletter.

Newsletter subscribers receive a welcome email at sign-up and future updates only when they have explicitly opted in. You can unsubscribe at any time from your account page or by replying to any newsletter.

To delete your account, email hello@xatatech.com — we'll remove your account and all associated data within 30 days. A self-serve deletion option is on the roadmap.

Email you send us

When you email hello@xatatech.com, your message and email address are stored in our inbox so we can reply. We do not add anyone to a mailing list automatically.

Questions

Reach out at hello@xatatech.com.